Amul Says Cheese
Subject : Expansion Plan
Saturday, December 22, 2012
- Amul has embarked upon a major e-marketing plan with a focus on increasing its sales and customer reach in India. The plan envisages formation of new Amul Icecream Cyberstores in 100 cities, launch of Amul Cyber clubs in 125 cities and create four global e-commerce hubs in US, Dubai, India and Singapore. In addition, it will also upgrade gifting services and to evolve the Amul family site as a customized portal for kids, teens and homemakers.
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